See the change in yourself. Be the change for others.
Every purchase helps reframe a narrative.
Protein B*tch started with a goal to flip the script on a word used to bring women down. We decided to take back the power and prove that being a bad b*tch isn’t bad, it’s empowering.
Our partnership with FreeFrom is rooted in our shared dedication to rewriting a narrative. Take a scroll to learn why we’ve chosen to donate a portion of every Protein B*tch purchase to this powerful organization.
Strong AF recognizes strong AF.
At FreeFrom, their mission is to end gender-based violence with survivors by building safety and economic freedom. They do this through bold survivor-led strategies that build a collective power and activate everyone in society to play their part — before, during, and beyond moments of crisis.
Free From celebrates survivors’ stories of joy, resilience, and strength to instill hope and counter the narrative that this is an unsolvable problem. Through storytelling and research, FreeFrom reframes gender-based violence and spurs action toward solutions.